Evaluation; Who would be the audience for your media product?

Our audience for our radio drama is 16- 30 year olds, so young people, mainly female. We would expect the audience to be a passive one that enjoys soap opera style dramas. The audience is fairly specific for our drama which would maybe make it difficult to maintain listeners because our audience are probably more inconsistent listeners. It would be likely that we would have to rely on the older people from our target audience because many teenagers don't listen to much radio. Many 25- 30 year olds listen to radio and I expect they would be interested in our drama.

However, with the right advertising campaigns it is likely that it would gain more younger listeners, if it was played through BBCi player on the internet and via other sites such as you tube in a video format with an image, aswell as in cars. Many young people drive and work late and it is possible that they would listen to the drama whilst driving home.

Despite the drama having an, obviously small audience I think there is room to expand it and dramas like these can change peoples opinions on radio.